PROJECTS
eBay
How we helped eBay raise awareness of their offering to Czech SMEs
In April 2021, we were approached by eBay representatives looking for a local agency to help them organize and promote their planned webinar. As well as helping with the organization, the agency was also to work on raising awareness of eBay’s marketplace offering for Czech SMEs, which can provide continuity and growth in all situations. The main objective of the webinar was to inform entrepreneurs about the ways in which they can use eBay’s tools to grow their business. In addition to the PR support, Rubikon PR also provided communication on pre-defined social media channels where they also sought to raise awareness of eBay’s activities and the tools that eBay offers to local SMEs.
PR focused on B2B, tailored to clients’ needs
Prior to the webinar, awareness of eBay’s offering to the defined target group was raised by offering interviews with eBay manager Ilya Kretov to key Czech media, issuing summary press releases and also offering stories of Czech sellers who had been able to increase sales with the help of eBay.
Raising awareness by showcasing eBay’s support to local SMEs
The date of the webinar has been set for 10/6. Its topic was “How to sell on eBay and ensure up to 70% business growth in one year”. In addition to Ilya Kretov, the webinar also featured sellers Tomas Novotny from bimmerjakes.com and Zafer Unden from inpreda.cz. The main speaker was Marek Bušek, International Business Development Manager at DPDgroup CEE.
Campaign successfully drew attention to eBay’s local activities and programmes
By communicating in selected media and on social media, we managed to raise awareness of eBay’s offer for SMEs, who received useful information about eBay’s support programs.
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How we helped eBay raise awareness of their offering to Czech SMEs