PROJECTS
Fér Fintech
How we helped building brand awareness and educating in the field of Fintech through the Fér Fintech initiative
At the beginning of 2021, an initiative called Fér Fintech was created, a grouping of fintech companies that operate in the same environment and know each other – Upvest, Mutumutu and Fondee. The aim of this entire initiative and also of our communication was to give their work a social dimension, to cultivate the market and fields in which the mentioned companies do business and to educate the general public in the field of finance and the rights associated with it.
The initiative created by collaborating with partners for a greater cause
With one of the mentioned clients, Upvest, in the past, before the creation of the initiative, Rubikon PR already focused on a similar problematic, communicated it as one of the separate topics and used it to educate the Czechs. After the creation of Fér Fintech, we continued this line and supported it even more by joining several entities. As part of PR activities, in addition to presenting the entire initiative, we also focused on supporting assumptions and the entire functioning of the FF using market research on the topic of Czechs and investment that was published in leading Czech media, for example ČT24, Forbes or Seznam Zprávy, where it was supplemented with an extensive interview.
Success in coverage and media relations to build on
In addition to the mentioned publications, we also managed to strenghten contact with journalists and ensure that they contact us in the future whenever they need a statement or a quote in articles related to fintech topics and very often they referred to the entire initiative within the texts themselves in general.
Why choose us
More examples of our work
We have provided our services to 100+ clients over 12 years. Read about some of our successes!
How we helped Procter & Gamble introduce the unique collaboration between Old Spice and The Witcher and raise awareness about the limited edition
How we helped eBay raise awareness of their offering to Czech SMEs
How we helped building brand awareness and educating in the field of Fintech through the Fér Fintech initiative